Woke companies saw the writing on the wall after the November election.
But no one expected this.
And Disney made one announcement that left Donald Trump grinning from ear-to-ear.
In 2022, Disney – under the disastrous leadership of then-CEO Bob Chapek – tried to kill legislation in Florida that prevented woke teachers from brainwashing children in grades K-3 with sexually inappropriate curriculum about transgenderism and homosexuality.
This was the apex of corporate America leaning into the woke takeover of institutions that spread across America from 2020 to 2024.
But one canary in the coal mine that Disney and its woke allies overreached was a CNBC interview with current Disney CEO Bob Iger.
In the interview, Iger showed his antenna picked up that the backlash to woke ideology was a growing political and economic force when he revealed Disney was going to pull back from political messaging in its content going forward.
“I think the noise is sort of quieted down. I’ve been preaching this for a long time at the company before I left and since I came back then our number one goal is to entertain,” Iger stated.
“The bottom line is that infusing messaging as a sort of a number one priority in our films and TV shows is not what we’re up to. They need to be entertaining, and where the Disney company can have a positive impact on the world, whether it’s, you know, fostering acceptance and understanding of people of all different types, great,” Iger added.
Disney eliminated a storyline about transgenderism from the upcoming Pixar show “Win or Lose,” a series about a team preparing for a championship baseball game.
In a statement to Fox News Digital, a Disney spokesman claimed matters like transgenderism were best left to parents.
“When it comes to animated content for a younger audience, we recognize that many parents would prefer to discuss certain subjects with their children on their own terms and timeline,” the Disney statement read. “When it comes to animated content for a younger audience, we recognize that many parents would prefer to discuss certain subjects with their children on their own terms and timeline.”
Experts who study these matters didn’t think Disney was being altruistic.
Former director at the Weinberg Center for Corporate Governance at the University of Delaware Charles Elson told the Los Angeles Times that Disney realized it was in the entertainment and not the political business.
“Disney provides a product: entertainment,” Elson stated. “It shouldn’t be about politics.”
Elson explained that not engaging in politics was every bit the political statement as inserting pro-transgenderism messaging in movies and TV shows.
“When you get into politics, you are making a statement,” Elson continued. “And when you get out, that also becomes a statement.”
Elson said the lesson Disney took from the election of Donald Trump was that the public was fed up and going woke means going broke.
“You don’t want to get in a fight with the head of a government that regulates you,” Elson concluded. “Politics is bad for business.”